Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only focused strategy.
from Yong Johnson’s DM blog http://ift.tt/1L9hQ8a via transformational marketing
Although Brand Authority is of paramount importance in creating the necessary SEO signals to improve your site’s natural search performance, Domain Authority mustn’t be overlooked either.
Koozai recently analysed the sites of the brands in the Forbes Top 100 to find out how they were performing. We devised a scoring system to identify the top 100 brands for Domain Authority and backlinks.
We created the Koozai Score by multiplying the Domain Authority by the number of links and then dividing this by 100 (what the domain authority is measured out of). This gives us an accurate reflection of the brands with the best number of links and Domain Authority.
The results revealed something that we had suspected for a while, namely that Domain Authority is being severely underestimated, and in some instances not taken into consideration at all when defining a brand’s strength.
Domain Authority is essential if you want your brand to succeed. If you can achieve high Domain Authority, you stand a better chance of boosting the strength of your traffic and increasing your ranking. But it isn’t a simple fix: like any digital marketing method, it takes time and dedication to realise your goal.
We discovered that brand authority doesn’t guarantee you domain authority.
Discover how the top 100 brands fared against the Koozai Score. Here they are ranked in order from highest to lowest.
Site: http://ift.tt/g8FRpY
Forbes Ranking: 10
The social network isn’t to be underestimated. It’s transformed the way that way that we communicate with each other and is constantly evolving. So it’s quite surprising that Forbes ranked Facebook only 10 out of 100. We’ve given it the top spot. The site is ticking all the right boxes: Domain Authority, high-quality external backlinks and reputable referring domains. It just goes to show how these elements can make all the difference to your site, and how, when taken into consideration, they give a true reflection of your site’s performance.
Domain Authority: 100
External Backlinks: 40,482,966,375
Referring Domains: 18,419,136
Koozai Score: 40482966375
Site: https://www.google.com
Forbes Ranking: 3
It’s no surprise to us here at Koozai that Google made it to second place in our top 100. When it comes to technological innovation, developments and digital marketing, it’s hard to beat. Google is constantly developing life-changing consumer technology and updating its algorithms to provide the best user experience around. The site is the go-to destination for search queries. Think about it: when was the last time you used Yahoo, Ask or AOL? We all know the answer to that.
Forbes gave the search engine giant a ranking of 3, which isn’t too far away from ours. However, with a Koozai Score of 22399089281, it just missed out on achieving number-one position in our top 100 brands list.
Domain Authority: 100
External Backlinks: 22,399,089,281
Referring Domains: 15,187,079
Koozai Score: 22399089281
Site: http://www.amazon.com/
Forbes Ranking: 13
With its futuristic approach to business, Amazon has transformed the shopping experience. From testing deliveries by drone and selling groceries to the introduction of the Amazon Dash Button, the American electronic commerce and cloud computing company is always pushing the boundaries of what’s possible. With these updates come changes to the site, which seems to evolve almost daily, hence why it achieved number 3 in our ranking of the top 10 brands.
Domain Authority: 97
External Backlinks: 3,133,344,951
Referring Domains: 1,863,659
Koozai Score: 309344602
Site: http://www.apple.com/
Forbes Ranking: 1
Forbes gave the tech giant the top spot in its lists of influential brands, and it’s pretty easy to see why: Apple continues to dominate countless markets – consumer electronics, computer software, online services and personal computers to name but a few.
The site has a stellar user interface and, as you would expect, is fully responsive. It made it into our top 3, but failed to achieve pole position this time. It just goes to show that no matter how big a brand you are, there’s always another one there vying to outdo you.
Domain Authority: 100
External Backlinks: 1,580,353,509
Referring Domains: 2,465,725
Koozai Score: 1580353509
Site: http://ift.tt/hSyg9Q
Forbes Ranking: 2
The American computer manufacturer has changed substantially since it launched in 1975. Microsoft has had to evolve to stay one step ahead of its competitors, but it’s paid off tenfold. Now it’s one of the world’s most renowned brands. Its site typifies the Microsoft experience. What’s great is that it’s the same one that you would get when using one of Microsoft’s phones, tablets, laptops or PCs. it’s this consistency that has made the brand what it is today. The site is user-friendly and easy to navigate. Its referring domains are strong are high-quality and its backlinks are the same.
Domain Authority: 100
External Backlinks: 800,874,070
Referring Domains: 1,979,489
Koozai Score: 800874070
Site: http://www.intel.com/
Forbes Ranking: 19
The American multinational technology company continues to thrive and adapt to our needs. Intel provides a service like no other, essentially laying the foundations for the world’s computer devices. The renowned brand has created a site that at first glance seems simplistic, but once you delve a little deeper, it’s anything but. It’s smart and intuitive, just like the company’s software.
Domain Authority: 95
External Backlinks: 116,153,229
Referring Domains: 167,147
Koozai Score: 110345568
Site: http://www.ups.com/
Forbes Ranking: 40
In at number 7 is the world’s largest package delivery company and provider of supply-chain management solutions, UPS. With a strong business model and a renowned brand, it’s hard to understand why it ranked only 40 on Forbes’ list. When analysing the site and its performance to calculate the Koozai Score, we found it to be very effective.
Domain Authority: 92
External Backlinks: 62,157,237
Referring Domains: 95,928
Koozai Score: 57184658
Site: http://www.oracle.com/
Forbes Ranking: 17
The renowned American computer hardware company barely made it onto Forbes’ list of the top 100 brands this year. But the Koozai scoring system just goes to show how Domain Authority and backlinks shouldn’t be overlooked: they are an incredibly powerful way to boost a site’s performance.
Domain Authority: 98
External Backlinks: 56,122,070
Referring Domains: 181,103
Koozai Score: 54999629
Site: http://ift.tt/Kjxcun
Forbes Ranking: 53
The financial services corporation didn’t fare well in Forbes’ most recent list of authoritative brands, which placed it merely at 53. However, when we analysed the brand’s Domain Authority, external backlinks and referring domains, it became clear that the site is performing considerably better than the Forbes ranking suggests. The brand has a very strong social following, no doubt boosted by the on-site blog, which adds further value to the already sturdy site.
Domain Authority: 92
External Backlinks: 58,653,283
Referring Domains: 57,347
Koozai Score: 53961020
Site: http://ift.tt/HuvxAb
Forbes Ranking: 22
The multifunctional financial institution has a reputation for its card being accessible to all and there for the all-important moments. Which is why it’s surprising that Forbes only ranked American Express at Number 22. It’s one of the industry leaders, with a wealth of high-quality backlinks and referring domains. It gained a Koozai score of 49738872, placing it at number 10.
Domain Authority: 88
External Backlinks: 56,521,445
Referring Domains: 73,722
Koozai Score: 49738872
Site: http://www.hp.com/
Forbes Ranking: 35
Koozai Score: 44385720
Site: http://www.ibm.com/
Forbes Ranking: 5
Koozai Score: 338181565
Site: http://usa.visa.com/
Forbes Ranking: 30
Koozai Score: 30211366
Site: http://www.samsung.com/
Forbes Ranking: 7
Koozai Score: 26983591
Site: http://ift.tt/XJzCuL
Forbes Ranking: 26
Koozai Score: 26815889
Site: http://www.fedex.com/
Forbes Ranking: 80
Koozai Score: 25703571
Site: http://www.cisco.com/
Forbes Ranking: 15
Koozai Score: 21814170
Site: http://www.philips.com/
Forbes Ranking: 77
Koozai Score: 20049710
Site: http://www.toyota.com
Forbes Ranking: 8
Koozai Score: 19462542
Site: http://ift.tt/1BW1oVU
Forbes Ranking: 24
Koozai Score: 18046768
Site: http://www.sap.com/
Forbes Ranking: 28
Koozai Score: 17552652
Site: http://ift.tt/xImqqp
Forbes Ranking: 68
Koozai Score: 16687638
Site: http://www.porsche.com/
Forbes Ranking: 78
Koozai Score: 15635253
Site: http://www.verizon.com/
Forbes Ranking: 21
Koozai Score: 14972197
Site: http://www.siemens.com/
Forbes Ranking: 46
Koozai Score: 14704864
Site: http://www.audi.com/
Forbes Ranking: 39
Koozai Score: 13711340
Site: http://www.mtv.com/
Forbes Ranking: 99
Koozai Score: 12767294
Site: http://www.nikeinc.com
Forbes Ranking: 18
Koozai Score: 12706774
Site: http://www.ikea.com/
Forbes Ranking: 45
Koozai Score: 11496120
Site: http://www.ebayinc.com/
Forbes Ranking: 50
Koozai Score: 10873600
Site: http://www.ford.com/
Forbes Ranking: 41
Koozai Score: 9932692
Site: http://www.hsbc.com/
Forbes Ranking: 36
Koozai Score: 9459180
Site: http://www.fox.com/
Forbes Ranking: 48
Koozai Score: 8509243
Site: http://www.att.com/
Forbes Ranking: 12
Koozai Score: 8199322
Site: http://ift.tt/ydC6Sc
Forbes Ranking: 44
Koozai Score: 8060424
Site: http://ift.tt/IX4lg1
Forbes Ranking: 89
Koozai Score: 7556380
Site: http://www.redbull.com/
Forbes Ranking: 76
Koozai Score: 7209448
Site: http://www.deere.com/
Forbes Ranking: 70
Koozai Score: 6482064
Site: http://ift.tt/nqliwM
Forbes Ranking: 47
Koozai Score: 5956855
Site: http://www.lego.com/
Forbes Ranking: 95
Koozai Score: 5099452
Site: http://www.sony.net/
Forbes Ranking: 79
Koozai Score: 4780816
Site: http://www.hm.com/
Forbes Ranking: 33
Koozai Score: 4719737
Site: http://www.ge.com/
Forbes Ranking: 9
Koozai Score: 4561533
Site: http://ift.tt/enxzyh
Forbes Ranking: 52
Koozai Score: 4107902
Site: http://ift.tt/1hBZrZW
Forbes Ranking: 92
Koozai Score: 4025156
Site: http://ift.tt/IuEWoS
Forbes Ranking: 37
Koozai Score: 3820443
Site: http://www.espn.com/
Forbes Ranking: 32
Koozai Score: 3795550
Site: http://ift.tt/uyedHs
Forbes Ranking: 6
Koozai Score: 3729926
Site: http://www.honda.co.jp/
Forbes Ranking: 23
Koozai Score: 3615320
Site: http://ift.tt/14yr2Rt
Forbes Ranking: 91
Koozai Score: 3527741
Site: http://ift.tt/xOieTQ
Forbes Ranking: 62
Koozai Score: 3351005
Site: http://ift.tt/p6pPKn
Forbes Ranking: 72
Koozai Score: 3259541
Site: http://www.zara.com/
Forbes Ranking: 58
Koozai Score: 3107685
Site: http://www.lexus.com/
Forbes Ranking: 66
Koozai Score: 3056323
Site: http://www.chanel.com/
Forbes Ranking: 85
Koozai Score: 2940375
Site: http://www.pepsi.com/
Forbes Ranking: 29
Koozai Score: 2915332
Site: http://www.loreal.com/
Forbes Ranking: 34
Koozai Score: 2911486
Site: http://www.rbc.com/
Forbes Ranking: 86
Koozai Score: 2899445
Site: http://ift.tt/GMyP6C
Forbes Ranking: 83
Koozai Score: 2834207
Site: http://www.rolex.com/
Forbes Ranking: 65
Koozai Score: 2541990
Site: http://ift.tt/tDGuQZ
Forbes Ranking: 14
Koozai Score: 2466154
Site: http://ift.tt/I7kxXM
Forbes Ranking: 38
Koozai Score: 2251076
Site: http://www.gucci.com/
Forbes Ranking: 42
Koozai Score: 2248463
Site: http://www.boeing.com
Forbes Ranking: 82
Koozai Score: 2160601
Site: http://www.chase.com/
Forbes Ranking: 71
Koozai Score: 1984078
Site: http://ift.tt/1kCO43T
Forbes Ranking: 64
Koozai Score: 1953991
Site: http://www.hermes.com/
Forbes Ranking: 51
Koozai Score: 1432774
Site: http://www.canon.jp/
Forbes Ranking: 73
Koozai Score: 1415270
69
Site: http://www.coach.com
Forbes Ranking: 63
Koozai Score: 1383120
Site: http://ift.tt/Wbo91I
Forbes Ranking: 4
Koozai Score: 1380873
Site: http://www.subway.com/
Forbes Ranking: 84
Koozai Score: 1312125
Site: http://www.cartier.com/
Forbes Ranking: 55
Koozai Score: 1267671
Site: http://ift.tt/1fqzk3s
Forbes Ranking: 93
Koozai Score: 1242633
74
Site: http://ift.tt/OKiD2N
Forbes Ranking: 69
Koozai Score: 1169926
Site: http://ift.tt/KTIqJu
Forbes Ranking: 81
Koozai Score: 1006120
Site: http://ift.tt/1AjZYpQ
Forbes Ranking: 56
Koozai Score: 958419
Site: http://www.nestle.com/
Forbes Ranking: 43
Koozai Score: 892750
Site: http://ift.tt/KEbJtw
Forbes Ranking: 16
Koozai Score: 864669
Site: http://ift.tt/KVP3e8
Forbes Ranking: 67
Koozai Score: 767868
Site: http://ift.tt/zfIEio
Forbes Ranking: 75
Koozai Score: 672165
Site: http://ift.tt/itisrH
Forbes Ranking: 88
Koozai Score: 638661
Site: http://ift.tt/1wnDgZA
Forbes Ranking: 20
Koozai Score: 605450
Site: http://ift.tt/A1UN9F
Forbes Ranking: 87
Koozai Score: 512794
Site: http://www.pampers.com/
Forbes Ranking: 49
Koozai Score: 466117
Site: http://www.colgate.com/
Forbes Ranking: 61
Koozai Score: 429312
Site: http://ift.tt/yc3wYt
Forbes Ranking: 57
Koozai Score: 424489
Site: http://ift.tt/W8ccuY
Forbes Ranking: 25
Koozai Score: 422875
Site: http://ift.tt/1oktrGs
Forbes Ranking: 94
Koozai Score: 380723
Site: http://www.danone.com/
Forbes Ranking: 54
Koozai Score: 244931
Site: http://www.kia.co.kr/
Forbes Ranking: 97
Koozai Score: 222270
Site: http://www.lancome.com/
Forbes Ranking: 96
Koozai Score: 222270
Site: http://ift.tt/Ki39QT
Forbes Ranking: 11
Koozai Score: 174316
Site: http://www.nescafe.com/
Forbes Ranking: 31
Koozai Score: 153827
Site: http://ift.tt/UGXKbj
Forbes Ranking: 60
Koozai Score: 104752
Site: http://ift.tt/wEIlsp
Forbes Ranking: 59
Koozai Score: 90725
Site: http://ift.tt/19aP4F4
Forbes Ranking: 74
Koozai Score: 79071
Site: http://ift.tt/1lYBme2
Forbes Ranking: 100
Koozai Score: 27368
Site: http://www.sprite.com/
Forbes Ranking: 98
Koozai Score: 17311
Site: http://ift.tt/1jAB4dE
Forbes Ranking: 90
Koozai Score: 11749
Site: http://ift.tt/O1xeLI
Forbes Ranking: 27
Koozai Score: 605450
Brand authority will remain the main focus for many companies, but those who also keep Domain Authority at the forefront of their minds for their site will reap the rewards.
As our analysis shows, being an authoritive brand doesn’t necessarily guarantee fantastic site performance. To safeguard your brand’s success, you also need to monitor the quality of your backlinks and referring domains.
Let me know your thoughts on the importance of Domain Authority. Do you have any good examples to share? If so, leave a comment below or tweet me @Koozai_Ruth.
If you need backlinks analysis and help improving your Domain Authority, get in touch today.
[All figures correct as of June 2015. Forbes figures taken from: http://ift.tt/1d0dEbG]The post The Top 100 Brands According To The Koozai Score appeared first on Koozai.com
As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original?
from Yong Johnson’s DM blog http://ift.tt/1Uu8lW0 via transformational marketing
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
from Yong Johnson’s DM blog http://ift.tt/1Ocbvfg via transformational marketing
This is the transcript from our new video so it may not read as well as a normal blog post would.
Okay, so competitor analysis is one of those things in SEO that everybody thinks they do, and everybody thinks they do well. But in actuality, not a lot of people do. And it might be that you just don’t go deep enough and don’t look in enough depth at different competitors. Or it might be that you go really, really deep, but you don’t actually use the information that you’ve learnt in the right way.
So I recently wrote a post about this, providing some steps to get you started. And I’m going to elaborate on that a little bit more today.
So there’s four key elements here, the who, the what, the where, and the why. And I’ll discuss them as we go through.
So firstly, who. And it might seem obvious. You might think you know who your competitors are, or your client might think that they know who their competitors are, and they might be right. But actually, there’s a good chance that when it comes to search competitors, you haven’t got an exhaustive list just by thinking about it or off the top of your head. You really need to think about who your search competitors are. And they may not be the same ones you think they are. And it may not be the same ones that they are offline.
So one really good way to do this is the related search. So you can just search this in Google, related: yourdomain.com. And it will show you the sites that Google thinks are related to your business. And that is a great way to get a really good search understanding of who your competitors are. Obviously, you can also see who’s ranking for the keywords you want to rank. And sometimes those lists will collaborate, and sometimes they won’t. But the more competitors you’re aware of, the more you can research and the more information you’re going to have.
And another good way to learn about competitors you might not have considered is LinkedIn. If you have a look at your company LinkedIn page, over on the right, it says pages that other people view. And often, they’re brands that work in your industry, in your niche, that you may not have thought about. So it’s another really good way to think of more competitors. And then you can go in and have a look at those. And obviously, you can then click through into their page and see who the suggested companies and brands are there, and they may be different again.
So when you’ve got a really good understanding of who your competitors are, you need to have a think about what they’re doing. So this is primarily things like social and content. Obviously, there’s a much bigger scale in terms of things you need to look at your competitors. But this process is really to help you get information that you can use for your own campaign. And social side of things and content is where you can really find some great ideas and some good opportunities.
So what channels are they engaging with on social? What platforms? And how are they doing it? Are they successful? Do they have a big following? In terms of content, do they have a blog? Are they regularly updating it? What kind of content are they doing? What works well for them? Really starting to dig deep into what their content strategy is is going to help you build your content strategy and make sure that you’re one step ahead.
And there’s loads of tools out here that can help with that, BuzzSumo being one of them, really good for getting social shares and understanding what works best. There’s so many tools out there that can help you better analyse this. But really have a dig deep into their blog and their social channels and get a feel for what they might be doing.
So where. Similarly, you need to think about where they’re getting their links and their good engagement from. So this comes down to backlink analysis and really analysing those social platforms to see which ones work best for them.
If you’re in a B2B environment, you’re probably going to see things like LinkedIn and Twitter work best. But you might find that they found a way to capture Facebook interests in a different way that you haven’t thought of and you might have not thought was possible.
Where are they getting their links from? Now, this is really vital. If you carry out a comprehensive backlink analysis and look at all of their really strong links, I guarantee you will find some opportunities that you haven’t considered, sites that are linking to them that may very well link to you too and that you can build a relationship with. And suddenly, you’ve got a much broader understanding of the opportunities available to you on the basis of what they’re doing.
Most importantly, and this is the step that a lot of people miss, is the why. Why have they done it, and why are you going to do it? What’s their audience? Who are they talking to? What’s the purpose of the piece? And what are they trying to achieve? What are the goals?
If you can’t understand what their goals are, then it might be that their strategy didn’t really consider goals? They may not be measuring the success of their piece. They may not have thought much about who they’re actually talking to and what they want them to do.
Every piece of content that you do is different. And you need to think, when you’re putting your piece of content together, who is this for? What am I trying to achieve? And how am I going to measure its success? And that’s really, really important because a content strategy should be made up of lots of different types of content, and it’s going to be for lots of different audiences.
You may think you’ve got one target audience, but I guarantee that you haven’t. You’re going to have people that are your peers, your clients, prospects, potential influencer link, people who are going to share your content and link to it, and they all behave very differently. You need to understand those audiences so that you can deliver content for each one and measure the right KPI for each piece.
So looking at your competitors to see what they’re doing and how they’re differentiating their content on social channels or the tone of voice for different pieces is a really good way to get the idea and maybe think about some audience types you haven’t thought about that could really deliver value for your business.
So that’s a top level overview of competitor analysis for social. And obviously, you see it’s a cycle. You’ve always got to keep coming back to this. You shouldn’t do this once at the start of a project and be done with it. This is an ongoing process. There’ll be new competitors entering the market. There will be new links to look at on a regular basis. And you should. You should look at their backlink profiles at least once a month to see what they’re doing. Have a look at their blog, their social platforms, at least once a month. What’s new? Have they changed anything? Are there any new ideas? And all of this comes together to help you be in a better position for your own content strategy.
So I hope that’s given you something to start with. And as I say, go ahead and check out my blog post as well for a little bit more details and also some tools that can better help you do this. But make sure that you’re doing competitor analysis, that you’re doing it well, that you understand what you’re finding, and that, most importantly, you use it in the right way and strategize your content accordingly.
Thanks for listening.
The post How To Analyse Your Competitors SEO appeared first on Koozai.com
A long-trusted servant of mine, Screaming Frog, had itself a little upgrade back in June. A number of changes were made but the standout features that caught my attention were the new ‘Custom Extraction’ and, OMG… GOOGLE ANALYTICS INTEGRATION!
SEOs, digital marketers and all other Holistic Inbound Internet Botherers rejoiced at the news, for at last there would be a means to combine Google Analytics data with HTML elements in a more convenient format than tinkering with the inner workings of the Google Analytics interface.
In this post, we’ll set ourselves up and consider and touch on what we can do with the results of the crawl.
Point of order: crawl responsibly, folks. There are things to bear in mind when crawling a website, as you are sending a lot of requests to a server in a very short space of time.
1. Before you start a crawl, you need to enable access to the GA API. Go to Configuration –> API Access –> Google Analytics and a box will appear:
2. Click ‘Connect to New Account’ and use the email address linked to your Google Analytics account:
3. Now you can pick the Google Analytics account, property and view for the domain you’re looking to crawl. Do this from the drop-down menus and don’t hit ‘OK’ just yet:
4. Now pick your date range. Sadly, there isn’t a comparison function here, that would be even sweeter:
5. Let’s choose some metrics to look at. Currently, the limit is 20. For a set of 10 metrics, the API call is much smaller and therefore much quicker to execute. As a result, you’ll see a default set of 10:
Once you’re happy with your set-up (and have added a domain to crawl!), hit the Start button and go get a coffee.
On your return, that shouty frog, as he is known at Koozai HQ, will have returned a crawl of all the HTML pages and the console will look a little like this:
Note that the Export drop down has three pre-defined segments ready to export:
• Sessions Above 0
• Bounce Rate Above 70%
• No GA Data
But we can do even better than that. By switching to the Internal tab and then selecting the HTML option from the Export drop-down, we can see the Google Analytics data alongside the other HTML elements extracted from the crawl:
I open up the CSV export in Excel and get tinkering. First of all, I hide the following, mainly because they aren’t needed:
• Content
• Status
• Meta Keyword
• Meta Keywords 1 Length
• The tag lengths
• Meta Refresh 1
• Size
• Hash
• Response Time
• Last Modified
What’s left can let me know where there are HTML improvements to make as well as the various GA metrics you may want to look at.
You may have different preferences or scenarios but these choices work for me as regards combining GA data with the key elements of a page that should be, or have been, optimised and should have their performance checked.
Now, on to practical uses. I’m going to look at a few ways to use this data to analyse your content.
When you first start working on a project, you will typically run a crawl of your site as well as pick through the various Google Analytics reports to build up a picture of the site you’re looking at.
Now you can add the GA data and specify as large a date range as possible to see meta data like title tags, header status next to Pageview or ecommerce data.
For an SEO focus, if you set up the API access details to pull specifically Organic sessions, you can pinpoint certain performance measures that cover SEO and conversion analysis:
In your export, add a filter to each column and freeze panes so your URL remains in view and get busy isolating pages by a common theme (subfolder), for instance.
From here, you may look for pages that stand out. These can then be investigated further and improved from a usability, conversion or search engine perspective. Here are some suggestions:
• High bounce rates and low conversions – Is the meta optimised? What is the word count? When was the last content audit?
• Pages duplicating meta or URLs with/without trailing ‘/’ – Which has had the most sessions? This could point you in the right direction of which URL to canonicalise.
• For a range of products, are there any conversion or session outliers that significantly outperform the rest? What can be replicated or what needs removing?
Screaming Frog was always one of the most popular tools used by SEOs and the like. Ideally, you should use as few tools as possible, but a one-stop SEO shop doesn’t yet exist. That said, with Google Analytics integration, Screaming Frog is now a step closer to that.
The post Screaming Analytics! A Guide to Google Analytics Integration in Screaming Frog appeared first on Koozai.com
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
from Yong Johnson’s DM blog http://ift.tt/1hukbmw via transformational marketing
