As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
from Yong Johnson’s DM blog http://ift.tt/1d8M2XE via social media strategy
from Tumblr http://ift.tt/1DtpHu7
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