Tuesday 10 November 2015

Lowe’s: the customer journey from search to checkout

In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and clicking-through to purchase an item, all from a customer’s point of view.

from Yong Johnson’s DM blog http://ift.tt/1L839l2 via transformational marketing


from Tumblr http://ift.tt/1L8oNG1

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